Lookalike + suppression modeling

Spend only where it actually converts.

ArcMirror takes a seed list of your converted customers and returns two modeled audiences — the slice of the US population that looks like your best buyers, and the slice that never will. Delivered hashed, ready for your onboarder.

Onboarding pilot agencies now.

US population — ranked by similarity to your seed
Target · top 5% lookalike Suppression · bottom 20% Everyone else
Modeled on partner behavioral data Hashed, privacy-safe delivery Works with your onboarder & DSPs
Why ArcMirror

Two audiences that move the whole media plan.

Find more of your best

A propensity model scores the entire US population against your seed, surfacing the top 5% lookalike — not a rough segment match, a ranked audience.

Stop funding the misses

The suppression layer is the half nobody builds: the bottom 20% you exclude from broad buys, so budget stops leaking to people who'll never convert.

Ready to activate

Both audiences come out as SHA-256 hashed emails — the format every major onboarder accepts. Push to Throtle, LiveRamp, or download and go.

How it works

From seed list to live audience in minutes.

1
Upload your seed

A CSV of converted customers — email and conversion date. Hashed the moment it lands.

2
Model on partner data

Behavioral signals enrich the seed and train a propensity model tuned for small lists.

3
Score the population

Every record ranked by similarity — carving out the top 5% target and bottom 20% suppression.

4
Deliver to your onboarder

Push both audiences straight to your onboarder, or download the hashed CSVs.

“Most media budgets pay twice — once to find the right people, and again to chase the wrong ones. ArcMirror fixes the second half.”
Revenue Arc · performance media, modeled
Join the waitlist

Be first in when access opens.

ArcMirror is in private preview with a small group of agencies. Add your details and we'll reach out as pilot spots open up.

  • Early pilot pricing
  • Hands-on onboarding from the Revenue Arc team
  • First look at new delivery integrations

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